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What’s The Hook?

“What’s the Hook?” is a seafood pitch competition led by Marine Extension and Georgia Sea Grant that is designed to generate innovative ideas that support Georgia’s working waterfronts and seafood products. The effort will help offset some of the impacts of COVID-19 on the state’s local seafood industry.

Any business or non-profit is eligible to submit a pitch for the competition. The idea should support one or all of the following topics:

  • Promoting Georgia’s unique coastal seafood-related experiences.
  • Building the resiliency of Georgia’s working waterfronts.
  • Strengthening Georgia’s local seafood and tourism-related industries.
  • Assisting businesses with redefining their operations or business models in response to the pandemic.

Application and Selection Process

Applicants submitted their ideas for the pitch competition on Nov. 12, 2021. View the application criteria here

On Jan. 6 2022, invited applicants will pitch their idea at the What’s the Hook? Seafood Pitch Competition. During the event, they will present a 5-minute pitch to be evaluated by a committee on the following criteria: economic development, innovation, support of the coastal Georgia identity, resilience, transferability, partnership development, applicant expertise, and the presentation and clarity of ideas.

Winners will receive up to $15,000 to further develop their innovation over the next 6 months. Pitches that receive awards will be made public after the event.

Questions?

If you have questions about the application, selection process or overall goals of the competition, contact Bryan Fluech at fluech@uga.edu.

 

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