What’s The Hook?

“What’s the Hook?” is a seafood pitch competition led by Marine Extension and Georgia Sea Grant that is designed to generate innovative ideas that support Georgia’s working waterfronts and seafood products. The effort will help offset some of the impacts of COVID-19 on the state’s local seafood industry.

Any business or non-profit is eligible to submit a pitch for the competition. The idea should support one or all of the following topics:

  • Promoting Georgia’s unique coastal seafood-related experiences.
  • Building the resiliency of Georgia’s working waterfronts.
  • Strengthening Georgia’s local seafood and tourism-related industries.
  • Assisting businesses with redefining their operations or business models in response to the pandemic.

Winners will receive up to $15,000 to further develop their innovation over the next 6 months. Pitches that receive awards will be made public after the event.




A Catalyst for Coastal Seafood Ecotourism

Alexandra Smetana, Darien-McIntosh County Chamber of Commerce



Coastal Georgia Aquaculture Exhibit and Tours

Charlie Phillips / Yasmine Seaborn, Sapelo Sea Farms, Phillips Seafood and the Fish Dock Bar & Grill



Darien Social Relaunch

Amy Spinks, The Darien Social



Georgia Grown Trail 17- Oyster Trail Development

Patrick Holladay, Georgia Grown Trail 17



Agnes Marie Experience

Don McGraw, Coco’s Tybee Island



More from the Shore

Martin Williams, God’s Oceans, LLC




If you have questions about the application, selection process or overall goals of the competition, contact Bryan Fluech at fluech@uga.edu.


Stay connected to the coast. Subscribe to our newsletter today!
Back to top